01
A director’s eye
Every campaign passes through the eyes of someone who thinks in shots, rhythm and emotion.
NUMX, an advertising studio in Sofia: Where the idea becomes an image.
NUMX is Color Box Studio with a wider reach. Advertising, animation and production since 2004, now with AI and web under one name.
- What NUMX is
- A creative advertising studio in Sofia, Bulgaria. NUMX is the brand of Color Box Studio Ltd. (Колор Бокс Студио ООД).
- Since
- 2004, when the director Nikolay Nankov founded Color Box Studio.
- Who is behind it
- Nikolay Nankov, a director of commercials and music videos, including videos for Lili Ivanova and other popular Bulgarian artists.
- Clients
- Hundreds since 2004, among them Technomarket, Elitbet, SlyBet, Everbet, Sesame, Playson, Indesit, Danone, Zagorka, Salveo, H-biota, TBI Bank, CreDirect, Credisimo.
- Industries
- Banking, FMCG, Pharma, Consumer electronics, iGaming, Agencies.
- Contact
- office@numx.eu, +359 888 210 217, Monday to Friday 9:00–18:00 (EET).
2002–2015
A director’s roots
Nikolay Nankov directs music videos and receives a number of awards for best music video.
2004
Color Box Studio
The director founds the studio. It starts with advertising, video and animation, and the clients grow into the hundreds.
2026
NUMX
The studio grows to 5 disciplines under a new name: Video, AI, Animation, Design, Web.
Inspiration, calculated.
The name joins the two sides of our work: the will to create something and the precision to make it well.
Lat. numen
Divine will.
The intention and inspiration every idea starts with.
Eng. number
Numbers and algorithms.
The data, calculations and technology that bring it to its best form.
How we work.
02
One partner
From the first idea to the last file, with no hand-offs between companies.
03
Technology serves the idea
AI and algorithms speed up the work. The decisions stay with people.
Experience in demanding markets.
Regulated and highly competitive markets, where every second of advertising has to work.
- 01Banking
- 02FMCG
- 03Pharma
- 04Consumer electronics
- 05iGaming
- 06Agencies
Start here.
Describe the idea in a few sentences. The goal, channels, deadline and references help us come back with a concrete direction.